During my five years at Miracle, these are what Miracle has achieved:
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Significant sales increase from 2006 to 2011
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Establishment
of new clinics from 10 in 2006 to 16 in 2011
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Perceived profile
and image as a ‘Classy and Reputable Clinic’ by the customers (reported in a
marketing research by an independent research company)
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Achievement
as The 2010 Indonesia’s Franchise and Business Opportunity Best Seller
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Recognition
in a feature article published in LNE & SPA – American Edition, the
magazine for skin care and spa professionals – July 2010
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Being
mentioned as ’The Pride of Indonesia Business Entity’ by Hermawan Kartajaya,
President of World Marketing Association
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Winning an award from the Indonesia Solid Waste Association as one of the companies that
uses eco-friendly shopping bags
The above achievements and recognitions are the results of the development of:
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Marketing Plan and Strategy
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New
branding (logo, branding guideline, design template and strategy)
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New
tagline (‘Experience The Miracle Touch’)
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New online
media strategy ( www.miracle-clinic.com )
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Eco-friendly
campaign (e.g. using an eco-friendly shopping bags – made of tapioca, using
eco-friendly paper for printing material, water, paper and electricity-saving
campaign as well as producing an eco-friendly-living guide book)
