Achievements and Recognitions

During my five years at Miracle, these are what Miracle has achieved:

-        Significant sales increase from 2006 to 2011

-        Establishment of new clinics from 10 in 2006 to 16 in 2011

-        Perceived profile and image as a ‘Classy and Reputable Clinic’ by the customers (reported in a marketing research by an independent research company)

-        Achievement as The 2010 Indonesia’s Franchise and Business Opportunity Best Seller

-        Recognition in a feature article published in LNE & SPA – American Edition, the magazine for skin care and spa professionals – July 2010

-        Being mentioned as ’The Pride of Indonesia Business Entity’ by Hermawan Kartajaya, President of World Marketing Association

-        Winning an award from the Indonesia Solid Waste Association as one of the companies that uses eco-friendly shopping bags

The above achievements and recognitions are the results of the development of:

-        Marketing Plan and Strategy

-        New branding (logo, branding guideline, design template and strategy)

-        New tagline (‘Experience The Miracle Touch’)

-        New online media strategy ( www.miracle-clinic.com )

-        Print and online magazine ( www.miracle-magz.com )

-        Ambience ads (e.g. ‘The Talking Cars’)

-        Eco-friendly campaign (e.g. using an eco-friendly shopping bags – made of tapioca, using eco-friendly paper for printing material, water, paper and electricity-saving campaign as well as producing an eco-friendly-living guide book)